Promoting Women Cycling: Giant Liv Brand Story and Design Philosophy Sharing Session

In recent years, the number of women participating in cycling has gradually increased worldwide, although men still dominate the sport. The Cycling & Health Tech Industry R&D Center and Giant Company held a sharing session on November 22, focused on how the Liv brand promotes gender equality and inclusive design. The event features a keynote by a senior marketing executive from Liv, the only global bicycle brand dedicated to women.

The executive shares Liv's successful strategies promoting female cycling and the market and discusses how high-quality product design can cater to the needs of different genders. Since its inception, Liv has been committed to empowering female cyclists through specially designed bicycles and targeted marketing strategies, helping women find confidence, freedom, and courage in cycling.

This exchange aims to inspire Taiwanese bicycle industry players to explore market opportunities among women and diverse groups, thereby driving innovation and growth in the industry.

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